Most professional practices work with agencies that treat them like account #267. We're different. You get a dedicated team, custom strategy, and someone who actually answers your texts.
We are a boutique team of strategists and marketers obsessed with helping practices grow through community connection, not just clicks.
OUR
DIFFERENCE?
Modern Tech + Human Expertise
We leverage advanced tools and automation to handle the heavy lifting, freeing our strategists to focus on creative, data-informed decisions that deliver results.
Personalized Strategy
Every practice is unique. We take the time to understand your market, your mission, and your goals—then build a strategy that feels authentic to your brand.
Measurable Growth
We measure success by results you can see: more clients, a stronger community reputation, and marketing that actually works for your practice.
Meet the Team Behind Mission Driven Practice
Combined 50+ years in professional practice marketing and community development.
Mike Shoun
Founder & Chief Visionary Officer
Mike Shoun
Founder & Chief Vision Officer
Mike founded Mission Driven Practice after 30+ years leading healthcare marketing strategies. He believes the best growth comes from community connection, not just bigger ad budgets.
“Our job is to help practices stand out by standing for something.”
Amanda Carraway
Chief Growth Officer
Amanda Carraway
Chief Growth Officer
Amanda leads strategy, creative direction, and partnership development. She specializes in bridging modern marketing with authentic community engagement.
“Real growth starts when your marketing reflects your mission.”
Brian Morris
Chief Impact Officer
Brian Morris
Chief Impact Officer
Brian brings deep experience in nonprofit leadership and community programming, helping practices translate purpose into measurable local impact.
“When a practice commits to giving back, it changes how people see healthcare."