WHAT WE DO
At Mission Driven Practice, we’re more than marketers—we’re storytellers, strategists, and advocates for change. Our goal is to empower your practice to make a meaningful difference in your community while growing your reputation and success.
Here’s how we help you achieve that:
- Launch Community-Driven Initiatives that align with your values.
- Build Trust and Loyalty by connecting with patients on a deeper level.
- Create a Unique Legacy setting you apart from competitors in a way that truly matters.
- Amplify Your Practice’s Story ensuring your mission resonates with your community.
- Position Your Practice as a Leader combining innovative marketing with initiatives that inspire.
With every project, we aim to transform your vision into action, helping your practice leave a profound and lasting impact.
MEET OUR VISIONARY:
MIKE SHOUN, FOUNDER & CVO
Mike Shoun, our Founder and Chief Visionary Officer, has over 30 years of experience working alongside dentists to bridge the vital connection between oral health and overall wellness. As founder of Ai Healthcare Marketing, he has been instrumental in helping dental practices leverage cutting-edge strategies to enhance patient care and achieve sustainable growth. Review previous case studies & client testimonials here.
With a deep understanding of the dental industry and its role in broader healthcare, Mike is passionate about sharing the impact of oral health on whole-body wellness. His expertise in innovative marketing and practice transformation inspires Mission Driven Practice’s tailored approach to empowering practices with purpose-driven solutions.
At Mission Driven Practice, Mike’s leadership guides strategies that align your mission with impactful community initiatives, helping you build trust, grow your practice, and create a lasting legacy
Mission Driven Practice is where your passion becomes your mission, and your mission becomes your message. By creating a nonprofit foundation that works symbiotically with your practice, we amplify your impact and engagement.
Your foundation will attract patients who align with your values, driving a mutually beneficial growth cycle for both your practice and your legacy!"
Mike Shoun, Founder & CVO
Chief Visionary Officer for Mission Driven Practice & CEO for Ai Healthcare Marketing
MEET OUR INSPIRATION:
BRIAN MORRIS, CIO
Brian Morris, our Chief Inspiration Officer, is a leader in purpose-driven business transformation. Known for his entrepreneurial success as “The Ugly Pool Guy,” Brian brings nearly three decades of experience building innovative, community-focused businesses.
From supporting law enforcement to founding initiatives like the Purposeful Giving Alliance and “A Day of Giving” in Peoria, AZ, Brian has demonstrated how businesses can drive lasting change. His expertise in nonprofit work and healthcare marketing inspires our approach to help practices make a meaningful impact.
At Mission Driven Practice, Brian’s vision helps to shape strategies that align your values with community-focused goals, elevating both your impact and success.
MEET OUR STRATEGIST:
AMANDA CARRAWAY, CGO
Amanda Carraway, our Chief Growth Officer, is dedicated to helping healthcare practices expand their impact through strategic marketing and impactful community engagement. With a strong background in brand development, she plays a pivotal role in aligning your vision with actionable strategies that drive success.
Her expertise in marketing, operations, and community engagement ensures that every initiative is executed with precision, empowering providers to differentiate themselves while building trust and loyalty. Amanda’s passion lies in helping launch healthcare providers into powerful forces for good—creating lasting connections between patients, providers, and the greater mission they serve.
At Mission Driven Practice, Amanda’s leadership fuels growth-focused strategies that help practices stand out, scale effectively, and establish a legacy of impact in their community.
NOT READY FOR LEGACY IMPACT?
Our partners at Ai Healthcare Marketing can help you prepare with a mission-driven messaging style, book an appointment with one of their amazing Marketing Consultants to learn more.
Explore exclusive resources curated by Ai Healthcare Marketing, like expert-led podcasts, insightful newsletters packed with actionable strategies, and industry-leading blogs covering the latest trends.