Purpose. Growth. Impact.  
It's in Our DNA.

At Mission Driven Practice, we believe that every healthcare provider can transform lives beyond the clinic.

Founded by Mike Shoun, with 30+ years in healthcare marketing and nonprofit leadership, MDP fuses mission-driven strategy with proven business growth systems.

Our focus: Elevating healthcare providers as trusted leaders in health, education, and community service—without additional strain on their operations and work-life balance.

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WHAT WE DO

At Mission Driven Practice, we’re more than marketers—we’re storytellers, strategists, and advocates for change. Our goal is to empower your practice to make a meaningful difference in your community while growing your reputation and success. Here’s how we help you achieve that:

  • Launch Community-Driven Initiatives that align with your values.
  • Build Trust and Loyalty by connecting with the community on a deeper level.
  • Create a Unique Legacy setting you apart from competitors in a way that truly matters.
  • Amplify Your Practice’s Story ensuring your mission resonates with those you serve.
  • Position You as an Expert combining innovative strategies with a story that inspires.

With every project, we aim to transform your vision into action, helping you leave a profound and lasting impact.

OUR LEADERSHIP

Mission Driven Practice is powered by a dedicated & expansive team of marketing strategists, nonprofit specialists, creative designers, and industry consultants—all committed to turning purpose-driven ideas into reality.

Leading this charge is a visionary leadership team with decades of experience in healthcare marketing, nonprofit development, and purpose-driven business growth.

MEET OUR VISIONARY:
MIKE SHOUN, FOUNDER & CVO

Mike Shoun, our Founder and Chief Visionary Officer, has over 30 years of experience working alongside dentists to bridge the vital connection between oral health and overall wellness. As founder of Ai Healthcare Marketing, he has been instrumental in helping dental practices leverage cutting-edge strategies to enhance patient care and achieve sustainable growth. Review previous case studies & client testimonials here.

With a deep understanding of the industry and its role in overall health, Mike is passionate about sharing the impact of oral health on whole-body wellness. His expertise in innovative growth strategies and practice transformation inspires our tailored approach to empowering providers with purpose-driven solutions.

At Mission Driven Practice, Mike’s leadership aligns your mission with impactful community initiatives, helping you build trust, grow your practice, and create a lasting legacy.

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"Mission Driven Practice is where your passion becomes your mission, and your mission becomes your message. By creating a nonprofit foundation that works symbiotically with your practice, we amplify your impact and engagement.
Your foundation will attract patients who align with your values, driving a mutually beneficial growth cycle for both your practice and your legacy!"

Mike Shoun, Founder & CVO
Chief Visionary Officer for Mission Driven Practice & CEO for Ai Healthcare Marketing

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MEET OUR INSPIRATION:
BRIAN MORRIS, CIO

Brian Morris, our Chief Inspiration Officer, is a leader in purpose-driven business transformation. Known for his entrepreneurial success as “The Ugly Pool Guy,” Brian brings nearly three decades of experience building innovative, community-focused businesses.

From supporting law enforcement to founding initiatives like the Purposeful Giving Alliance and “A Day of Giving” in Peoria, AZ, Brian has demonstrated how businesses can drive lasting change. His expertise in nonprofit work and healthcare marketing inspires our approach to help practices make a meaningful impact.

At Mission Driven Practice, Brian’s vision helps to shape strategies that align your values with community-focused goals, elevating both your impact and success.

MEET OUR STRATEGIST:
AMANDA CARRAWAY, CGO

Amanda Carraway, our Chief Growth Officer, is dedicated to helping practices expand their impact through strategic and impactful community engagement. With a strong background in brand development, she plays a pivotal role in aligning your vision with actionable strategies that drive success.

Her expertise in marketing, operations, and community engagement ensures that every initiative is executed with precision, empowering providers to differentiate themselves while building trust and loyalty. Amanda’s passion lies in helping create and launch powerful forces for good—creating lasting connections between patients, providers, and the greater mission they serve.

At Mission Driven Practice, Amanda’s leadership fuels growth-focused strategies that help practices stand out, scale effectively, and establish a legacy of impact in their community.

JOIN THE MOVEMENT . LEAD THE CHANGE.

Let’s work together to build your practice’s legacy. Spaces are limited to one practice per focus in each community—schedule a call today to secure your spot.

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NOT READY FOR LEGACY IMPACT?

Our partners at Ai Healthcare Marketing can help you prepare with a mission-driven messaging style, book an appointment with one of their amazing Marketing Consultants to learn more.

Explore exclusive resources below curated by Ai Healthcare Marketing: